Brand

Relaunch

The  Winesider is a food-tech company aiming to simplify restaurants' wine operations.

Client

The Winesider

Year

2020-2021

A/

The majority of the Italian restaurant owners are restaurateurs and not entrepreneurs. They associate innovation/technology as the opposite of human interaction/touch. They are emotionally invested in their suppliers and blind to some extra costs or income loss.

B/

The Winesider communication had not been very clear and it would have given the impression that The Winesider is a winery, a wine distributor or a completely different impression: a payment system! 

CHALLENGE 1

To overcome the first two challenges we used one keyword as the center of all communication activities: Simplification.

We positioned The Winesider as a technological solution which simplifies all the wine operations in a restaurant.

SOLUTION 1 

The slogan was very vague and did not help either:
The Winesider - Your Revolutionary Experience.

SOLUTION 2

Inevitability, we also changed the slogan to:
The Winesider - Your Wine Cellar at Your Fingertips.

• Your Wine Cellar directly shows that TWS focuses on the wine part of restaurant business.
• at Your Fingertips implies the simplification of wine operations without using the term 'simplification'.
• Fingertips implies the technological solution without using the term 'technology'.

CHALLENGE 2

BEFORE

AFTER

NEW WEBSITE

VS

OLD WEBSITE

WE TRANSLATED THE “SIMPLIFICATION” MESSAGE INTO VISUAL WORK, REBUILT THE WEBSITE AND SOCIAL MEDIA WITH ORIGINAL CONTENT.

RESULTS

Within the first 3 months, we managed to:

• Increase website traffic by 570%.#quantity

• Facebook ads Click Through Rate, CTR, of 5.49% (industry average = 0.78%). #quality

• Facebook ads Cost Per Click, CPC, of €0.38 (industry average = €2.08/$2.52). #efficiency

• Increase the number of generated inbound leads by 600%.#growth

Looking for results?

LET'S HAVE A CHAT!

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Milan, MI, 20139, Italy
(+39)-334-177-6368

info@thearminbar.com

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