Brand

Launch

TheLab is an unconventional burger joint in Milan, Italy.

Client

TheLab

Year

2018

RESULTS

  • December 2017: Opening of the restaurant.

  • 1 June 2018: The Armin Bar (NYC|Milan) partnership.

  • July 2018: 62.5% increase in revenue (compared to May 2018 revenue).

  • August 2018: #1 ranking of all the restaurants in Milan on TripAdvisor.

  • September 2018: 300% increase in revenue (compared to May 2018 revenue).

We started the work:

1- We set up a photo shoot. 

2- With those pics, we started rebuilding the Instagram and Facebook pages 

3- We had a small investment of ~€30 (seriously) and promoted the new posts to have some engagement on our posts.

4- Then reached out to local micro-influencers on TripAdvisor and Instagram offering them a meal in exchange for their honest review even if it's going to be a bad one. 

5- People started coming, including international customers and they loved it! We asked them to leave reviews on Google and TripAdvisor in their own language.

 

TripAdvisor Ranking Tips:

1- The review of people with a lot of reviews has a higher impact on the ranking.

2- Having reviews in different languages will help the ranking.

 

A restaurant that once was quiet on a Friday night now has seen a line of customers even on a Tuesday night. The customers who want to have an Unconventional Burger Experience.

In January/February 2018 Armin found a hidden gem by his house in Milan. A local burger joint, which knew how to make AMAZING burgers and had over the top customer service, but it was almost always empty: theLab - Unconventional Burger Experience.

 

Being a marketer he started suggesting a few actions to take and they started seeing immediate results. After a few months, they asked him to officially join and help them. He immediately made a deal even though it wasn't in line with the clientele at The Armin Bar (NYC|Milan). 

Looking for results?

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NEW YORK CITY

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MILAN

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Via Arcivescovo Calabiana, 6
Milan, MI, 20139, Italy
(+39)-334-177-6368

info@thearminbar.com

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