WE TRANSLATED “ACCESSIBLE LUXURY” INTO VISUAL WORK AND REDESIGNED THE SOCIAL MEDIA WITH ORIGINAL CONTENT.

INSTAGRAM

ORGANIC

GROWTH/

1st month

VS

2nd month

Brand

Launch

TAKE MI HOME (TMH) provides beauty and wellness services through selected professionals at the customers' home/office in Milan. 

Client

TAKE MI HOME

Year

2021

SOLUTION 2

Inevitability, we also changed the slogan to:

TAKE MI HOME
Self-care prêt-à-porter.

• Self-care covers all aspects of personal wellbeing such as personal care.
• prêt-à-porter implies the accessibile luxury.

SOLUTION 1 

To overcome the first challenge we used “TAKE MI HOME” as a defined term in our social media communications.

Similar to other defined terms such as Google, Uber, Glovo, etc.TAKE MI HOME definition: When you order self-care services at home.i.e. I’m not ready for the dinner party tonight. I think I should do a TAKE MI HOME!

 

When the use of the term took off, we saw an increase in the number of clients.

CHALLENGE 1

Having HNWI as their first clients had created an impression that TMH services are for the elites. We needed to position the brand as an accessible luxury service instead of a super exclusive one.

CHALLENGE 2

The slogan on the other was very similar to commercial competitors: TAKE MI HOME Comfort, beauty and wellness at home.

RESULTS

WITHIN 3 MONTHS, WE MANAGED TO: 

• Increase the number of clients by 147%. #growth

• Increase the number of bookings per month by 259%. #quantity

• Increase average booking value (€) by 40%. #quality

• Increase average monthly revenue (€) by 348%. #profit

BEFORE

AFTER

Looking for results?

LET'S HAVE A CHAT!

NEW YORK CITY

WeWork
450 Lexington Ave. 4th Floor
New York, NY, 10017, United States
(+1)-917-300-0488

MILAN

Talent Garden Calabiana
Via Arcivescovo Calabiana, 6
Milan, MI, 20139, Italy
(+39)-334-177-6368

info@thearminbar.com

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