WE TRANSLATED “ACCESSIBLE LUXURY” INTO VISUAL WORK AND REDESIGNED THE SOCIAL MEDIA WITH ORIGINAL CONTENT.

INSTAGRAM

ORGANIC

GROWTH/

1st month

VS

2nd month

Brand

Launch

TAKE MI HOME (TMH) provides beauty and wellness services through selected professionals at the customers' home/office in Milan. 

Client

TAKE MI HOME

Year

2021

SOLUTION 2

Inevitability, we also changed the slogan to:

TAKE MI HOME
Self-care prêt-à-porter.

• Self-care covers all aspects of personal wellbeing such as personal care.
• prêt-à-porter implies the accessibile luxury.

SOLUTION 1 

To overcome the first challenge we used “TAKE MI HOME” as a defined term in our social media communications.

Similar to other defined terms such as Google, Uber, Glovo, etc.TAKE MI HOME definition: When you order self-care services at home.i.e. I’m not ready for the dinner party tonight. I think I should do a TAKE MI HOME!

 

When the use of the term took off, we saw an increase in the number of clients.

CHALLENGE 1

Having High-Net-Worth Individuals (HNWI) as their first clients had created an impression that TMH services are for the elites. We needed to position the brand as an accessible luxury service instead of a super exclusive one.

CHALLENGE 2

The slogan on the other was very similar to commercial competitors: TAKE MI HOME Comfort, beauty and wellness at home.

RESULTS

WITHIN 3 MONTHS, WE MANAGED TO: 

• Increase the number of clients by 147%. #growth

• Increase the number of bookings per month by 259%. #quantity

• Increase average booking value (€) by 40%. #quality

• Increase average monthly revenue (€) by 348%. #profit

BEFORE

AFTER

Looking for results?

LET'S HAVE A CHAT!

NEW YORK CITY

WeWork
450 Lexington Ave. 4th Floor
New York, NY, 10017, United States
(+1)-917-300-0488

MILAN

Talent Garden Calabiana
Via Arcivescovo Calabiana, 6
Milan, MI, 20139, Italy
(+39)-334-177-6368

info@thearminbar.com

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