Brand

Relaunch

AMYSUSHI is a fast-growing Asian fusion restaurant chain in northern Italy. 

Client

AMYSUSHI

Year

2020-2021

Amysushi has grown very fast and in less than 5 years opened 15 restaurants which are in 3 different formats (interior and offering), but now we want them all to be under one format with centralized communication.

CHALLENGE 1

We defined Amysushi's philosophy with one word: “kaizen”, a Japanese business philosophy of continuous improvement of working practices. This allowed us to use the different restaurant formats to our advantage.

SOLUTION 1 

The concept of “All You Can Eat” normally is associated with low quality, but Amysushi dishes are made out of high quality ingredients.

SOLUTION 2

Instead of trying to defend the quality of the products under the concept of “All You Can Eat”, we went on offence and focused on communicating the concept of “Best Value for Money”.

CHALLENGE 2

BEFORE

AFTER

NEW WEBSITE

VS

OLD WEBSITE

WE TRANSLATED THESE OBJECTIVES INTO VISUAL WORK AND REBUILT THE WEBSITE AND SOCIAL MEDIA WITH ORIGINAL CONTENT.

RESULTS

Within the first 4 months we managed to organically:

• Increase website visitors by 28%.#quantity

• Increase average time spent on website by 23 seconds.#quality

• Increase Facebook following by 26%.#community

• Increase Instagram following by 43%.#growth

Looking for results?

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MILAN

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Milan, MI, 20139, Italy
(+39)-334-177-6368

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