The Armin Bar (NYC|Milan) is an internationally-led boutique creative agency.
Founder & CEO
Armin is a serial entrepreneur who has lived and worked in Europe, The Middle East, and North America. With 15+ years of Marketing experience, he is one of the selected Business Coaches of the European Commission for the Horizon 2020 program. Moreover, he has been lecturing Marketing and Growth Hacking at several prestigious universities such as Pace University (New York, NY), Bocconi University (Italy), Bologna Business School (Italy) and University of St. Gallen (Switzerland).
See more: www.arminzadakbar.com
Margherita was born in Crema, a small town close to Milan, Italy. She studied Product Design at Polytechnic University of Milan and then she got the master degree in Product Service System Design at the same university. Her study path has allowed her to combine the more creative and artistic side with a technical preparation for problem solving. She was also a Design Thinking Student Researcher for Sugar Network, the biggest design thinking global network.
Art Director &
Ever since Alessandro was a child he felt fascinated by images, visions, and color. At the age of 24, he fell in love with the art of filmmaking and moved to NYC where he studied at New York Film Academy. Since then he started working as a filmmaker, living as a filmmaker, and thinking like a filmmaker. In the last few years he worked with various corporations such as Samsung and Netflix, and different artists such as Ghali for their music videos.
See more: www.alessandrobest.it
Roxana Antonica and her camera are a dynamic duo when it comes to converting all our ideas in real content, through her photography. She is a very creative person and a true art lover. Her passion drives her to always create something new and find artistic and distinct perspectives. The fact that Roxana studied Human Nutrition and Food Science is not a simple coincidence, as she has always found herself drawn to the food industry and all the other arts that involves it. See more: www.antonicaroxana.com
Mattia has been an innovation lover and troublemaker since the early '00s. In 2019 he was selected as one of the 7 Innovators of Rome. Besides being a serial entrepreneur, he’s a data-driven business developer. His experience has spanned both the big corporates and the startup world. He believes that real innovation is not created by technologies, but by people and their willingness to innovate. Apart from playing with immersive technologies, Mattia is a biker, a sailor and a serious traveler. See more: www.mattiamichelangeli.com
Alessandro has been making Apps in React Native for various clients from big corporations to startups. His ideal way of working is in an Agile context with Scrum Masters and with tasks divided in man-days. His passion for User Experience (UX), Debugging, and Fixing makes him a great asset for large projects with different layers of complexity.
Born in Washington DC, Andrew worked in Technology and Management Consulting for Deloitte in the US and UK before pursuing a Global MBA at Bologna Business School with a focus in the Food & Wine industry. He enjoys bringing out the potential of organisations and innovative technology projects, developing strategy and actioning/operationalizing it so they can scale to make a positive impact on the world. Andrew is intensely curious and is usually travelling, reading, and meeting people over food and/or drinks when not working.
& Web Designer
Born and raised in India, Asjad is a Visual Communication Design Master's graduate from Polytechnic University of Milan with an appetite to contribute towards innovative and creative design solutions. He loves Interaction Design & Branding and believes in the power of elegant minimalism. Apart from playing with design tools, he spends his free time capturing aerial footage of breathtaking views in the Mediterranean nature.
Growing up in Bulgaria, Mira developed her interest in the creative world through playing with Microsoft Paint and creating imaginary CD covers. She received a bachelor's degree in Digital Design in Sofia then moved to Milan to seek new adventures and experiences in the creative field, where she enrolled at the Politecnico di Milano to study Interaction and Digital Design. When Mira is not designing, you can find her planning her next vacation, sketching in nature, or thinking of strange names for her future cats. See more: www.miraivanova.com
Simone has been a developer and involved in digital business since he was 14. He's a Shopify Partner and focused on improving e-commerce experiences. He believes that automation and smart digital tools are the keys to bootstrap projects faster. Being a natural problem solver and a father of 3, he mastered the art of smart-working even before the 2020 pandemic. See more: www.simonemonetti.com
Full Stack Developer
Camilla was born in Ancona, Italy. She got her bachelor in Foreign Languages and Business, and completed her studies obtaining a Master's Degree in Communication, Marketing and New Media at Bologna Business School. Prior to The Armin Bar (NYC|Milan), she worked in retail and hospitality sectors in London and New York City.
Born in 1992, Paolo is a photographer, filmmaker and designer. He likes to communicate and loves to play with pictures and music by transmitting emotions. His style is a meticulous combination of reportage and storytelling. He loves light in all its forms, whether controlled or natural, he always tries to make the most of it to convey emotions and reach a goal.
Born and raised on the Italian Riviera, Luca made his way to Milan to pursue a career in Digital Marketing. He's a Growth Hacker specialized in Idea Validation and Acceleration Program. In recent years he has been involved in mentoring over 100 startups within incubation programs and has also applied these methodologies with corporates such as Nespresso and Granarolo. His role is to support scale-up and e-commerce businesses develop sustainable growth processes.
A California native who lives in New York, Poet Ali is a multi-disciplinary artist, specialized in copywriting, music production and audio content creation. He has an innate ability to understand the client’s vision/intention and articulate it with the same passion and authority as someone connected to the brand for a lifetime. Moreover he has worked with such notable names as: One Republic, The Dream, Colbie Caillat and Christina Milian.
Motion Designer &
GUGLIELMO RUBEN GATTI
Working in Milan from 2009, Guglielmo started his design vocacy at a very young age. Soon his work path brought him to the most important international companies and design studios in the area. As motion designer and art director he accomplished hundreds of projects for many well-known brands like Nestlè, Coca-Cola, Malboro, Lavazza, Ferrari, Sky Italia and many more. His aim has always been to bring the message to the right audience, in the easiest, clearest, most fashionable way. For this reason he is insanely passionate about everything related to art, design trends and technology.