Subscriptional Model

Outcome

First Draft

Pricing Model

Product Page

Homepage

Outcome

First Draft

Outcome

Outcome

First Draft

First Draft

Outcome

Outcome

Outcome

Brand

Launch

Apply startup and entrepreneurial mindset into a corporate project launch:

  • Design the subscription model

  • Website UX design

  • Physical to digital customer journey

Client

1895 by Lavazza

Year

2020

Our challenge was to apply the startup and entrepreneurial mindset in launching a corporate project:

A coffee brand that wants to be digital-first.

CHALLENGE 

We started from a clear point: Don’t think/act like a coffee company.

Therefore, we divided the subscription model into two main sections:

• Back end: act like a software company

• Front end: act like a media company

APPROACH 

Website User Experience (UX)

We designed the website User Experience (UX) by thinking like potential customers.

The objective was to design:

• The fastest way for the users to learn more about the products and subscription models.

• The smoothest checkout path.

Looking for results?

LET'S HAVE A CHAT!

NEW YORK CITY

WeWork
450 Lexington Ave. 4th Floor
New York, NY, 10017, United States
(+1)-917-300-0488

MILAN

Talent Garden Calabiana
Via Arcivescovo Calabiana, 6
Milan, MI, 20139, Italy
(+39)-334-177-6368

info@thearminbar.com

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