Subscriptional Model
Outcome
First Draft
Pricing Model
Product Page
Homepage
Outcome
First Draft
Outcome
Outcome
First Draft
First Draft
Outcome
Outcome
Outcome
Brand
Launch
Apply startup and entrepreneurial mindset into a corporate project launch:
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Design the subscription model
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Website UX design
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Physical to digital customer journey
Client
1895 by Lavazza
Year
2020
Our challenge was to apply the startup and entrepreneurial mindset in launching a corporate project:
A coffee brand that wants to be digital-first.
CHALLENGE
We started from a clear point: Don’t think/act like a coffee company.
Therefore, we divided the subscription model into two main sections:
• Back end: act like a software company
• Front end: act like a media company
APPROACH
Website User Experience (UX)
We designed the website User Experience (UX) by thinking like potential customers.
The objective was to design:
• The fastest was for the users to learn more about the products and subscription models.
• The smoothest checkout path.
